Privacy Policy

Last updated: August 13, 2025

This Privacy Policy describes how Baby Daddy (“the Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from babydaddy.com.au (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or operational reasons. We will post any updates on this page and revise the “Last updated” date accordingly.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information from a variety of sources. The information we collect depends on how you interact with us.

In addition to the specific uses listed below, we may use your information to:

• Communicate with you

• Improve our Services

• Comply with legal obligations

• Enforce our terms

• Protect our business and users

What Personal Information We Collect

Information You Provide Directly

This may include:

• Contact details (name, address, email, phone number)

• Order information (billing/shipping address, payment confirmation, contact details)

• Account information (if applicable)

• Customer support communications

Some features require this information. If you choose not to provide it, certain Services may not be available.

Information Collected Automatically

We may automatically collect usage data such as:

• IP address

• Browser and device information

• Pages visited and interactions

This is collected using cookies and similar technologies.

Information from Third Parties

We may receive information from service providers such as:

• Shopify (store hosting)

• Payment processors

• Fulfilment and shipping partners

• Analytics and marketing platforms

When you interact with our ads or emails, tracking technologies may also collect certain information.

All third-party data is handled in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services

We use your information to:

• Process payments

• Fulfil orders

• Arrange shipping

• Manage returns

• Provide customer support

Shopify may process your data according to their own privacy policies.

Marketing and Advertising

We may use your information to send promotional emails or show relevant ads. You can unsubscribe at any time.

Security and Fraud Prevention

We use personal information to prevent fraud and protect our Site.

Service Improvement

We use data to improve performance and customer experience.

Cookies

We use cookies to operate and improve our Site.

You can control cookies through your browser settings. Blocking cookies may affect Site functionality.

For Shopify cookie information:
https://www.shopify.com/legal/cookies

How We Share Personal Information

We may share information with:

• Payment processors

• Fulfilment partners

• IT and analytics providers

• Marketing platforms

We may also disclose information:

• If legally required

• During business transfers

• With your consent

We do not sell sensitive personal information.

Third-Party Links

Our Site may link to external websites. We are not responsible for their privacy practices. Please review their policies independently.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us so we can remove it.

Security and Data Retention

No online system is 100% secure. We retain personal information only as long as necessary to provide Services or meet legal requirements.

Your Rights

Depending on your location, you may have rights to:

• Access your data

• Request deletion

• Correct inaccuracies

• Receive a copy of your data

• Withdraw consent

• Opt out of marketing communications

You can exercise these rights by contacting us.

We may verify your identity before processing requests.

Complaints

If you have concerns about how we handle your data, please contact us. You may also lodge complaints with your local data authority.

International Users

Your information may be stored and processed outside your country by our service providers.

 

Contact Us

For privacy-related questions, please contact:

📧 support@babydaddy.com.au